It’s a common misconception that marketing is about convincing people to buy your product. Not only is that an extremely inefficient approach, it’s often futile.

Great brands have great names. And when you’re entrenched in the marketing space, you’re always thinking about the stories behind company names and the trends

It’s Valentine’s Day – and today we’re kicking off a series of posts about the technologies and partners WE LOVE! Octane11’s mission is to address

Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if you

Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny about

Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, “Martech for

The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least –

Your team is using dozens of tools to execute your sales and marketing plan…but you can’t seem to get a clear picture of what you’re

It’s 11/11…our favorite day of the year! It’s Veteran’s Day, it’s Singles Day, and it’s also the day that the Octane11 team looks back at

The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles – developing

According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty scary…but

Today is 11/11. It’s Veteran’s Day in the US. It’s Singles Day in China. It’s also the day that the team here at Octane11 celebrates