According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty scary…but

Today is 11/11. It’s Veteran’s Day in the US. It’s Singles Day in China. It’s also the day that the team here at Octane11 celebrates

I just love the Stackie Awards. Created by Scott Brinker, the head of ecosystem over at HubSpot and editor at chiefmartec.com, the Stackies challenge companies

In recent years, B2B Marketing and Sales teams have become increasingly well aligned – on targeting the right accounts, making marketing engagement data actionable for

The 2021 Edition of the ANA B2B Marketing Conference is coming up this week and I’m super excited about all the great content teed up:

It’s been over a week since the Super Bowl and I’m still marveling at the creativity of (some of) the consumer ads that played during

In Part 1 of this post last week, I riffed on Gartner’s 2020 Hype Cycle for Digital Marketing, exploring where various technologies would sit on

One of my favorite recurring reports is the Gartner Hype Cycle, which is published at various times throughout the year covering a range of technology

The parable of the “Blind Men and the Elephant” is a visceral parable about the power of perspective. It is also quite relevant for B2B

This week we’re taking a look at the largest B2B marketers in the U.S. by state to see what we can learn from their tech

Last week I wrote about how B2B marketers can overcome the top 10 barriers that eMarketer cites as perceived hurdles to implementing Account-Based Marketing. I’ve

Account-Based Marketing (or ABM) has become the hottest topic in the world of B2B marketing…so why have so few companies successfully adopted it?! In April

One of my favorite B2B marketing thought pieces of all time is the “Think Like Disney And 6 Other Strategies” white paper presented by the