Technologies We Love: Bombora
February 14, 2023
It’s Valentine’s Day – and today we’re kicking off a series of posts about the technologies and partners WE LOVE! Octane11’s mission is to address
What is marketing doing, anyway?
January 30, 2023
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if you
Cut Marketing Costs, Not Marketing Impact
January 17, 2023
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny about
Data Transformation is the Weak Link of the Martech Stack
January 4, 2023
Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, “Martech for
B2B buyers don’t want to talk to you…now what?
December 13, 2022
The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least –
Wait! You Don’t Need Another Data Engineer
December 6, 2022
Your team is using dozens of tools to execute your sales and marketing plan…but you can’t seem to get a clear picture of what you’re
It’s 11/11 and We’re Launching v2.0 of the Octane11 Platform!
November 11, 2022
It’s 11/11…our favorite day of the year! It’s Veteran’s Day, it’s Singles Day, and it’s also the day that the Octane11 team looks back at
Announcing Octane11’s SOC 2 Type 2 Compliance for Security, Availability and Confidentiality
September 27, 2022
We’re extremely excited to announce that Octane11 has achieved SOC 2 Type 2 Compliance for Security, Availability and Confidentiality. As a trusted data integration and
How CMO’s Can Tackle the Art and Science of Marketing
September 20, 2022
The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles – developing
Why Are Just 13% of Companies Delivering on Their Data Strategy?
August 2, 2022
According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty scary…but
Octane11 Raises $4.5 Million to Accelerate Growth of the Connected Data Platform for B2B
June 22, 2022
Launches Platform to Empower $100M+ B2B Enterprises to Integrate, Enrich, and Analyze Operational Data Across Teams and Industry Benchmarks New York, NY — Yahoo Finance
Announcing a $4.5 Million VC Investment to Accelerate Our Connected Data Platform for B2B
June 22, 2022
I’m extremely excited to announce that Octane11 has raised a $4.5 million venture capital round led by Javelin Venture Partners to help accelerate the expansion
Celebrating Octane11/11 Day!
November 11, 2021
Today is 11/11. It’s Veteran’s Day in the US. It’s Singles Day in China. It’s also the day that the team here at Octane11 celebrates
The Stackie Awards, Oracle Fusion and You
September 22, 2021
I just love the Stackie Awards. Created by Scott Brinker, the head of ecosystem over at HubSpot and editor at chiefmartec.com, the Stackies challenge companies
B2B Marketing Data for the Entire Enterprise
June 22, 2021
In recent years, B2B Marketing and Sales teams have become increasingly well aligned – on targeting the right accounts, making marketing engagement data actionable for
