In the latest episode of the “11 Minutes with Octane11” mini-podcast, Dan and Steph talk with an experienced B2B marketer in the AdTech/MarTech space, Becky Breen, Head of Marketing at Connatix, a next gen video platform.
Becky talks about the importance of marketing across the entire B2B funnel, especially as buyers have shifted to doing much more research before even entering a sales process.
She also talks about finding the right tactic for the right B2B marketing goal, the challenges of showing ROI, and the value of taking risks and getting creative.
Listen or watch the full episode via these links:
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