11 Minutes with Octane11, Ep#7: Marc Johnson (Bombora, Resonate, Experian) on Purpose, Internal Marketing and Mindshare

In the latest episode of the “11 Minutes with Octane11” mini-podcast, Dan Rosenberg and Stephany Shelton talk with 3x CMO Marc Johnson about the importance of company purpose 🙌 , the value of internal marketing 🏠 , and the challenges of winning client mindshare when they are already overloaded 😬 .

Marc talks about his own journey in the B2B marketing world. He started off as a skeptic 🤔 in the early days of digital marketing and that has informed his approach to marketing overall, making sure to show value in an understandable and credible way,

Marc also shares a teaser on one of his current projects bringing the best of modern B2B practices to purpose-driven organizations…and helping commercial enterprises to be more clear and on their non-commercial purpose. 

Marc also calls out a few vendors that he loves to use (in addition to Octane11 and Bombora, of course), including Qualified (corporate website intelligence) and Grammarly (AI writing assitant).

To hear Marc’s POV on much more you can listen or watch the full episode via these links:

Video on YouTube: https://lnkd.in/eVHyKtcx
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

We have new episodes dropping every few weeks, so make sure to subscribe!