Privacy policy

Updated On July 21, 2022 by Dan Rosenberg

Octane11 Inc. (“Octane11”, “we”, “us”, or “our”) is committed to protecting your privacy and respecting your choices with respect to your personal information. This Privacy Policy (“Policy”) is applicable to personal information collected by us through our technology platform (“Technology”), service, mobile application, our websites, and (collectively, the “Website”), and sales and technical support via email, chat or telephone.

This Policy describes the following:

  • About Octane11
  • What information we collect and how it is collected;
  • How we use the information;
  • With whom we may share information;
  • Legal basis for processing the information;
  • Your rights and choices;
  • Security and storage of the information;
  • Third party websites and advertising on our Website;
  • Users outside the United States;
  • Changes to the Policy; and
  • Contact Information.

About Octane11

Octane11 is a B2B-focused marketing solutions provider that helps businesses drive measurable impact at scale. Octane11’s suite of workflow tools, data products and intuitive analytics, make it easy for B2B marketers to coordinate multi-channel digital tactics and deliver real world results. The company was incubated by MathCapital, and officially launched in Q4 2019 in partnership with MediaMath, Oracle Data Cloud, Intersection, Bombora, EverString, and LiveRamp.

What information we collect and how it is collected

We may collect personally identifiable information (“PII”) that visitors to our website voluntarily provide to us when contacting us with questions regarding our service, requesting a demonstration of our product, creating a user account for our products and services, requesting newsletters or applying for a position with us. Such information includes name, company name, email address, phone number, and payment card information and billing address when purchasing a service. Account holders must provide their email and password to log in to the application.

Our Website and Technology collect non-personally identifiable information (“Non-PII”), including, but not limited to, your IP host address, sites visited, ads seen, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, search keywords and your computer’s operating system. We may also collect Non-PII from clients or other third parties. The collection tools for this Non-PII include the following:

Cookies: Cookies are used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of their promotional placements, and tailoring their website (including the ads and offers they receive) to better match a user’s interests and preferences. Our website sends a small amount of data, including an anonymous unique identifier, to your browser (the “cookie”), in order to allow you to access or use our service (if you are a registered user), or to navigate through the pages of our website. The cookie is stored on your computer’s hard drive. If you disable your browser’s ability to accept cookies from our site, you may not be able to access or use our website or service. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. See also “Your Rights and Choices” below. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

Log Data: We may collect certain Non-PII through our Website regarding your use of the Website, such as IP addresses, browser types, domain names, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. Such Non-PII, however, may be linked to PII.

Web Beacons: We may also use a “web beacon”(or clear gif) technology to help us understand your web browsing interest on our sites and interaction with our email marketing communications. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages. We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. Information collection by clear gifs may be linked to PII.

Social Media Widgets: Some pages of our Website may include third party social media widgets that you may choose to use to allow the exchange of your information between those third party social media sites and our Website. These features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing it.

The use of cookies by our partners and service providers is not covered by this Policy. We do not have access or control over these cookies.

Our Website and services are not directed to children under 18. We do not knowingly collect personally identifiable information from children under 18 and will promptly delete any such information once we are aware of the inadvertent collection, nor do we engage in online behavioral advertising directed to individuals we have actual knowledge are under the age of 18.

We also do not collect or use financial account numbers, Social Security numbers, pharmaceutical prescriptions, medical records or any sensitive information about a specific individual for online behavioral advertising.

How we use the information

We use collected information: (i) to provide you with our products and services; (ii) for billing, identification and authentication purposes; (iii) to administer and improve our service and website; (iv) for internal research, benchmarking and product improvement; (v) to respond to your requests and queries; (vi) perform our contractual and legal obligations we have to our customers, governmental authorities or other third parties; and (vii) for other legitimate business purposes.

We use your email address to send to you service-related announcements on the rare occasion when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Our Technology uses Non-PII to target and serve relevant advertising to consumers and to perform attribution analysis or other analytics regarding advertising audiences.

We use Non-PII collected from our Website visitors, subject to the users’ opt-out preferences, to analyze trends, administer the site, streamline website usability, track users’ movements around the site and to gather demographic information about our user base as a whole.

The use of cookies (including the information obtained by them and the use of the cookie-derived information) by our partners and service providers is not covered by this Policy. We do not have access or control over these cookies.

With whom we may share information

We may also disclose your personal information (within or outside your country of residence):

  • to companies that provide services to help us with our business activities such as sending email communications and processing billing and payments on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us;
  • when we reasonably believe we are obligated to do so by law, such as to comply with a subpoena, or similar legal process,
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • if we are involved in a merger, acquisition, or sale of all or a portion of its assets, including, without limitation, in the event of bankruptcy, where the transfer of your information to the new company occurs to continue providing you products and services.


We may share aggregated, non-personal information with clients in connection with reporting and accounting needs as well as with other unaffiliated third parties for various purposes such as statistical or educational analysis.

In some instances we may share Client contact information in an offline process that includes PII—like name, email address and company—with select service providers and partners of Octane11 who provide relevant services for our Clients. None of this PII is tied to any user activity in our Technology.

Legal basis for processing the information

We rely on the following legal grounds to process your personal information:

Consent: We may use your personal information as described in this Policy subject to your consent. To withdraw your consent, please contact us at You may also (i) refrain from providing, or withdraw, your consent for cookies; (ii) close your Octane11 account; and (iii) unsubscribe from communications.

Performance of a contract: We may need to collect and use your personal information, subject to any applicable opt-out preferences, to perform our contractual obligations.

Legitimate Interests: We may use your personal information, subject to any applicable opt-out preferences, for our legitimate interests to provide and improve our Website, Technology and services. We process information on behalf of our customers who have legitimate interests in operating their businesses. We may use technical information as described in this Policy and use personal information for our marketing purposes consistent with our legitimate interests and any choices that we offer or consents that may be required under applicable law.

Your Account: If you are a registered user, contact us at to review, correct and edit your personal information associated with your online account.

Website Information: If you would like us to update, correct, delete, or deactivate any PII that you have provided to us on this Website, please resubmit your contact information on the Contact Us page or send your request to us at and we will process your request within 30 days of receiving it.

Communications: If we use your information to send you news, information, surveys or other communications about our products and services, you will have the option of opting out and/or unsubscribing from such communications You may also contact us at Generally, you may not opt-out of service-related communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Additional Rights: Subject to local law, you may have additional rights under the laws of your jurisdiction regarding your personal data, such as the right to complain to your local data protection authority.

Security and storage of the information

We take reasonable administrative, physical and technical precautions to protect your personal data and communications between us. This includes, when required or as we deem appropriate and feasible under the circumstances, written commitments from third parties that may have access to your data that they will protect the data with safeguards that are substantially equivalent to those used by us. No Internet or e-mail transmission is ever fully secure or error free, however. We therefore cannot guarantee absolute security of your data, and we are not responsible for processes and networks that we do not control and for unauthorized access to information by those who have gained access through illegal means.

We retain non-PII collected via our Technology for up to 180 days. After 180 days the data is stored in an aggregated format for up to three years. In instances where local laws are more stringent, we adhere to the local laws where we are doing business.

We will retain your PII collected from our website for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. PII and non-PII collected from our customer data sources is retained until the customer agreement is terminated or upon customer’s request.

Octane11 cookies are set to expire after one year; this expiration is a sliding window, meaning it resets itself after any interaction occurs.

Third party websites and Advertising

Links from our Website or service to third party sites are provided for your convenience. Any personal information you provide to such third party will be governed by that party’s privacy policy and not ours. While we endeavor to associate only with reputable entities, Octane11 is not responsible for the privacy practices of these other websites.

Subject to you opt-out preferences, we may also use third-party advertisers, ad networks, and other advertising, marketing, and promotional companies, to serve advertisements on our Website.

We do not endorse these third parties, their content, or any products and services they offer, and we are not responsible for the information practices of such third-party websites or applications.

Users outside the United States

Our business is operated from the United States. If you are an individual located in the European Economic Area, the United Kingdom, Canada or another jurisdiction outside of the United States with laws and regulations governing personal data collection, use, and disclosure that differ from United States laws, please be aware that information we collect (including cookies and other web technologies) will be processed and stored in the United States or in other countries where we or our third-party services providers have operations. By submitting your personal information to us, using our service, or consenting to our cookies, you expressly consent to having your personal data transferred to, and processed and stored in, the United States or another jurisdiction which may not offer the same level of privacy protection as those in the country where you reside or are a citizen.

Changes to the Policy

We may update this privacy policy from time to time to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a prominent notice on our Website. We encourage you to periodically review this page for the latest information on our privacy practices so that you will always know what information we gather and how we may use that information.

Contacting Us

Should you have any questions in regards to this policy or the privacy, security, and data practices of Octane11, please contact us and we will be more than happy to clarify and assist you in any way possible:

Mail: Octane11 Inc.
150 Greenwich Street, 45th Floor
New York, NY 10007