11 Minutes with Octane11, Ep#9: Rachel Squire (MOBI Solutions, 2x Marketo Champion) on B2B Analytics and Prioritization

In today’s episode of Octane11’s mini-podcast, Dan Rosenberg and TJ Perrin host a fast-paced discussion with Rachel Squire on the ever-changing challenges of B2B marketing and data-driven decision making.

We cover a wide range of topics including: 
⏩ The benefits of rapidly evolving technology in B2B
😫 …and the unintended consequences for analytics
📬 HubSpot winning more large enterprise clients
💥 The Importance of leaning into what’s working
🪢 The need for a tool that synthesizes everything
👩‍🏫 …and provides a prescriptive, actionable list of what to do 😉

Rachel also teases a new offering coming soon from MOBI Solutions: 
A marketing starter pack, especially for Marketo users coming soon!

Here’s a brief clip from the episode…and to hear more from Rachel on how to prioritize your tactics, you can listen or watch the full episode via these links:

Video on YouTube: https://lnkd.in/en-5r4uF
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

We have new episodes dropping every few weeks, so make sure to subscribe!