A Bicycle for the MindâŠand B2B Marketing Analytics
Nearly 40 years ago, in a 1984 Newsweek article, Steve Jobs famously compared computers to âa bicycle for the mind,â making a notable comparison
Nearly 40 years ago, in a 1984 Newsweek article, Steve Jobs famously compared computers to âa bicycle for the mind,â making a notable comparison
Weâve been living in an era of immediacy and convenience, but lately weâve been getting a dose of economic reality. As consumers, over the
Weâve said it before and weâll say it again – we love The Stackie Awards!! This is the annual round-up led by Scott Brinker,
Congratulations!! Youâve landed an exciting new role as Chief Marketing Officer of a B2B organization. Youâre in a high impact role: building the brand,
Thatâs a wrap. Q1 2023 is in the books and weâre excited to share a wave of new platform features that are designed to
Itâs a common misconception that marketing is about convincing people to buy your product. Not only is that an extremely inefficient approach, itâs often
Great brands have great names. And when youâre entrenched in the marketing space, youâre always thinking about the stories behind company names and the
Itâs Valentineâs Day – and today weâre kicking off a series of posts about the technologies and partners WE LOVE! Octane11âs mission is to
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny
Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, âMartech
The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least