B2B Marketers Must Think Differently from B2C Marketers
The 2021 Edition of the ANA B2B Marketing Conference is coming up this week and I’m super excited about all the great content teed up:
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The most complete B2B analytics and collaboration platform for connecting Paid, Owned and Earned marketing.
The Octane11 platform integrates all the steps you need to plan, execute and analyze your high-impact B2B campaigns, leveraging the best technology tools in the industry.
Many B2B tools support just one or two pieces of the puzzle, but Octane11 brings all of these critical functions together to simplify the process, ensure data integrity, and drive maximum impact.
Get more value from the tools and tactics you’re already using…and free up time to be more strategic, more creative and more impactful.
Find out what other B2B clients have achieved using the Octane11 platform.
86%
Reduction in
Reporting Time
86% Reduction in Reporting Time
Using Octane11 an enterprise software client reduced the time and effort required to deliver internal reporting by 275 person-hours across two people, effectively shaving off $20K per month in costs.
3x
More Campaign Variety
3x More Campaign Variety
Using Octane11, an enterprise software client was able to run an average of 6 different digital channels for each campaign instead of just 2, resulting in more reach and engagements using the same investment in creative assets.
67%
Reduction in Execution Time
67% Reduction in Execution Time
Using Octane11, a global software client saw the average time from campaign ideation to launch, including requirements gathering, asset assembly, set-up and approvals, drop from 18 hours to just 6 hours.
34%
More Account
Engagements
34% More Account Engagements
Using Octane11, a financial data client drove an increase in target accounts engaged across channels by 34% quarter over quarter from 1,200 in Q1 to 1,614 in Q2.
2x
More Actionable
Leads
2x More Actionable Leads
Using Octane11 to capture all digital engagements, not just traditional “form fills” an enterprise services client increased actionable leads from 145 per month to 300.
35%
Reduction in
Time to Close
35% Reduction in Time to Close
Using Octane11, a data services client demonstrated that the average time to close opportunities dropped from 58 days to 43 days when prospects were exposed to digital marketing.
More Complete
More channels across paid, owned and earned.
More Flexible
You choose which channels, partners and tools to use.
More Transparent
No arbitrage. This is software, not a black box.
$100M
$500M
$1B*
$1B+*
25%
* For enterprise clients, revenue based on division size.
** Client pays for media and data costs only.
*** Campaign management fee applies to any ad spend above the initial $5,000 in no-fee ad spend per month.
The Octane11 team brings together over 100 years of combined experience across a range of core disciplines: adtech, martech, brand building, enterprise sales, sales operations, data management, software development and consumer applications.
We lived through the challenges of B2B sales & marketing ourselves…so we built a platform to fix them. We firmly believe in the power of digital to accelerate enterprise growth, and we strive to make our clients heroes every day!
Additional investment from c-level executives at or companies that have been acquired by:
The 2021 Edition of the ANA B2B Marketing Conference is coming up this week and I’m super excited about all the great content teed up:
It’s been over a week since the Super Bowl and I’m still marveling at the creativity of (some of) the consumer ads that played during
In Part 1 of this post last week, I riffed on Gartner’s 2020 Hype Cycle for Digital Marketing, exploring where various technologies would sit on
