11 Minutes with Octane11, Ep#8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy

In the latest episode of Octane11’s mini-podcast, Dan Rosenberg and Stephany Shelton talk with Nicole Silver about her path from storytelling on Capitol Hill to storytelling in B2B marketing. 

We cover a wide range of topics including: 
🤯 The complexity of managing 50+ touches across numerous stakeholders
🍿 The fun of testing new marketing technologies 
🎨 The challenge of managing creative bandwidth
⚔ Creating a balance between Tools vs Strategy
🥩 Her Beef with the term “B2B Marketing”
👏 Learning from your team’s successes

Nicole also calls out: 
🔥 Superside, her top tool for managing the creative process
🔥 The Association of National Advertisers’s REGGIE Awards for creativity, where she will be a judge next month

Watch or listen via these links:

Video on YouTube: https://lnkd.in/e5SGQAUD
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

We have new episodes dropping every few weeks, so make sure to subscribe!