Cut Marketing Costs, Not Marketing Impact
January 17, 2023
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny about
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny about
Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, “Martech for
The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least –
Your team is using dozens of tools to execute your sales and marketing plan…but you can’t seem to get a clear picture of what you’re
It’s 11/11…our favorite day of the year! It’s Veteran’s Day, it’s Singles Day, and it’s also the day that the Octane11 team looks back at
The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles – developing
According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty scary…but
I’m extremely excited to announce that Octane11 has raised a $4.5 million venture capital round led by Javelin Venture Partners to help accelerate the expansion
Today is 11/11. It’s Veteran’s Day in the US. It’s Singles Day in China. It’s also the day that the team here at Octane11 celebrates
I just love the Stackie Awards. Created by Scott Brinker, the head of ecosystem over at HubSpot and editor at chiefmartec.com, the Stackies challenge companies
In recent years, B2B Marketing and Sales teams have become increasingly well aligned – on targeting the right accounts, making marketing engagement data actionable for
The 2021 Edition of the ANA B2B Marketing Conference is coming up this week and I’m super excited about all the great content teed up:
It’s been over a week since the Super Bowl and I’m still marveling at the creativity of (some of) the consumer ads that played during
In Part 1 of this post last week, I riffed on Gartner’s 2020 Hype Cycle for Digital Marketing, exploring where various technologies would sit on
One of my favorite recurring reports is the Gartner Hype Cycle, which is published at various times throughout the year covering a range of technology
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