How CMO’s Can Tackle the Art and Science of Marketing
September 20, 2022
The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles – developing
Category: Blog
Why Are Just 13% of Companies Delivering on Their Data Strategy?
August 2, 2022
According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty scary…but
Announcing a $4.5 Million VC Investment to Accelerate Our Connected Data Platform for B2B
June 22, 2022
I’m extremely excited to announce that Octane11 has raised a $4.5 million venture capital round led by Javelin Venture Partners to help accelerate the expansion
Celebrating Octane11/11 Day!
November 11, 2021
Today is 11/11. It’s Veteran’s Day in the US. It’s Singles Day in China. It’s also the day that the team here at Octane11 celebrates
The Stackie Awards, Oracle Fusion and You
September 22, 2021
I just love the Stackie Awards. Created by Scott Brinker, the head of ecosystem over at HubSpot and editor at chiefmartec.com, the Stackies challenge companies
B2B Marketing Data for the Entire Enterprise
June 22, 2021
In recent years, B2B Marketing and Sales teams have become increasingly well aligned – on targeting the right accounts, making marketing engagement data actionable for
B2B Marketers Must Think Differently from B2C Marketers
March 22, 2021
The 2021 Edition of the ANA B2B Marketing Conference is coming up this week and I’m super excited about all the great content teed up:
Why Can’t B2B Marketing Be More Creative Like B2C?
February 16, 2021
It’s been over a week since the Super Bowl and I’m still marveling at the creativity of (some of) the consumer ads that played during
Our Take on the Hype Cycle for B2B Digital Marketing, Part 2
January 28, 2021
In Part 1 of this post last week, I riffed on Gartner’s 2020 Hype Cycle for Digital Marketing, exploring where various technologies would sit on
Our Take on the Hype Cycle for B2B Digital Marketing, Part 1
January 20, 2021
One of my favorite recurring reports is the Gartner Hype Cycle, which is published at various times throughout the year covering a range of technology
B2B Marketing & the Parable of the Blind Men and the Elephant
January 6, 2021
The parable of the “Blind Men and the Elephant” is a visceral parable about the power of perspective. It is also quite relevant for B2B
Top 10 Lessons Learned from the Largest B2B Marketers in Every US State
December 16, 2020
This week we’re taking a look at the largest B2B marketers in the U.S. by state to see what we can learn from their tech
Overcoming the Challenges of Getting Started with ABM, Part 2
December 9, 2020
Last week I wrote about how B2B marketers can overcome the top 10 barriers that eMarketer cites as perceived hurdles to implementing Account-Based Marketing. I’ve
Overcoming the Challenges of Getting Started with ABM, Part 1
December 2, 2020
Account-Based Marketing (or ABM) has become the hottest topic in the world of B2B marketing…so why have so few companies successfully adopted it?! In April
The Disney Playbook for B2B Marketing: 4 Critical Steps
November 25, 2020
One of my favorite B2B marketing thought pieces of all time is the “Think Like Disney And 6 Other Strategies” white paper presented by the
