11 Minutes with Octane11, Ep#5: Alex Lakin (Encore Digital) on 3P Cookie Deprecation and Humor in B2B Marketing

In the latest episode of the “11 Minutes with Octane11” mini-podcast, Stephany Shelton and Dan Rosenberg talk with seasoned B2B leader Alex Lakin or Encore Digital. Alex shares his POV on the impending deprecation of 3rd party cookies and the challenges (and opportunities) that poses for digital marketers, using an fitting metaphor from financial markets.

He also talks about the importance of balancing focus between operational tactics and breakout creative, and the value of bringing humor into your work.

Listen or watch the full episode via these links:

Video on YouTube: https://lnkd.in/eRHY63tR
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

We have new episodes dropping every few weeks, so make sure to subscribe!