In the latest episode of the “11 Minutes with Octane11” mini-podcast, Stephany Shelton and Dan Rosenberg talk with seasoned B2B leader Alex Lakin or Encore Digital. Alex shares his POV on the impending deprecation of 3rd party cookies and the challenges (and opportunities) that poses for digital marketers, using an fitting metaphor from financial markets.
He also talks about the importance of balancing focus between operational tactics and breakout creative, and the value of bringing humor into your work.
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