Marketing Analytics and the Rise of Ready-to-Eat Meals
May 30, 2023
We’ve been living in an era of immediacy and convenience, but lately we’ve been getting a dose of economic reality. As consumers, over the last
Author: Dan Rosenberg
3 Callouts from the 2023 Stackie Awards
May 16, 2023
We’ve said it before and we’ll say it again – we love The Stackie Awards!! This is the annual round-up led by Scott Brinker, editor
New CMO? Here’s what you need to do ASAP!!
April 19, 2023
Congratulations!! You’ve landed an exciting new role as Chief Marketing Officer of a B2B organization. You’re in a high impact role: building the brand, sharing
That’s a Wrap: More Actionable B2B Insights Delivered in Q1
April 4, 2023
That’s a wrap. Q1 2023 is in the books and we’re excited to share a wave of new platform features that are designed to help
Stop Trying to Convert the Unconvertable, Start Identifying the Converted
March 21, 2023
It’s a common misconception that marketing is about convincing people to buy your product. Not only is that an extremely inefficient approach, it’s often futile.
What’s in a Name? Octane + 11
March 1, 2023
Great brands have great names. And when you’re entrenched in the marketing space, you’re always thinking about the stories behind company names and the trends
Technologies We Love: Bombora
February 14, 2023
It’s Valentine’s Day – and today we’re kicking off a series of posts about the technologies and partners WE LOVE! Octane11’s mission is to address
What is marketing doing, anyway?
January 30, 2023
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if you
Cut Marketing Costs, Not Marketing Impact
January 17, 2023
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny about
Data Transformation is the Weak Link of the Martech Stack
January 4, 2023
Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, “Martech for
B2B buyers don’t want to talk to you…now what?
December 13, 2022
The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least –
Wait! You Don’t Need Another Data Engineer
December 6, 2022
Your team is using dozens of tools to execute your sales and marketing plan…but you can’t seem to get a clear picture of what you’re
Announcing Octane11’s SOC 2 Type 2 Compliance for Security, Availability and Confidentiality
September 27, 2022
We’re extremely excited to announce that Octane11 has achieved SOC 2 Type 2 Compliance for Security, Availability and Confidentiality. As a trusted data integration and
How CMO’s Can Tackle the Art and Science of Marketing
September 20, 2022
The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles – developing
Why Are Just 13% of Companies Delivering on Their Data Strategy?
August 2, 2022
According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty scary…but
