In the latest episode of the “11 Minutes with Octane11” mini-podcast, Dan Rosenberg and Stephany Shelton talk with marketing leader Dan J. Silver (Session AI, GroundTruth, PlaceIQ). Dan shares his thoughts on the importance of creative storytelling AND blending that into a data-driven B2B marketing strategy. Yes!

He also talks about the complexity of the CMO role that requires leadership across (1) branding, (2) demand gen, (3) market intelligence, (4) corporate social responsibility, (5) talent attraction, (6) regulatory compliance, (7) AI onboarding, and so much more.

Dan touches on some of his favorite tools like Gong and Chorus.ai (from ZoomInfo).

Check out this clip from the episode…and listen or watch the full episode via these links:

Video on YouTube: https://lnkd.in/e-B2F5Hg
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m

We have new episodes dropping about every week, so make sure to subscribe!