What is marketing doing, anyway?
January 30, 2023
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if
Ask five people at a B2B organization what their marketing team is working on and you will probably get five different answers. And if
Marketing leaders are no strangers to pressure and change, but venturing into an unpredictable 2023 after a shaky 2022 has created even more scrutiny
Just a few weeks ago, Scott Brinker and Frans Riemersma got the conversation started on martech data trends for 2023 with their presentation, “Martech
The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least
Your team is using dozens of tools to execute your sales and marketing plan…but you can’t seem to get a clear picture of what
It’s 11/11…our favorite day of the year! It’s Veteran’s Day, it’s Singles Day, and it’s also the day that the Octane11 team looks back
The Chief Marketing Officer is one of the toughest jobs at the c-level. CMO’s are tasked with such a wide range of roles –
According to a 2021 MIT Tech Review and Databricks study, “Only 13% of organizations are delivering on their data strategy.” Just 13%!! That’s pretty
I’m extremely excited to announce that Octane11 has raised a $4.5 million venture capital round led by Javelin Venture Partners to help accelerate the
Today is 11/11. It’s Veteran’s Day in the US. It’s Singles Day in China. It’s also the day that the team here at Octane11
I just love the Stackie Awards. Created by Scott Brinker, the head of ecosystem over at HubSpot and editor at chiefmartec.com, the Stackies challenge
In recent years, B2B Marketing and Sales teams have become increasingly well aligned – on targeting the right accounts, making marketing engagement data actionable