1) 📈 Even More Target Accounts Identified on The Trade Desk: We’ve enhanced our logic to better identify target accounts by strengthening the way we combine REDS ID matches with creative tag data. This upgrade leverages our multi-signal account resolution technology, ensuring we deliver the highest possible on-target signal using every data point available. Initial improvements we’ve seen below:
Channel-level account match increases of up to 20% (e.g., 80% → 96%)
Campaign-level account match increases of up to 36% (e.g., 61% → 83%)
2) 📚 StackAdapt Integration: We’re proud to announce native integration with StackAdapt. This integration takes StackAdapt’s existing B2B reporting one step further, enabling comparisons with other channels, marketing influence on revenue, journey analytics, white label reporting and more. If you are already running StackAdapt, or planning to run campaigns there, reach out to your account rep to connect this data into Octane11.
🐝 3) Beeswax Integration: Now live with account match rates above 90%. Beeswax, owned by FreeWheel and part of Comcast, is another great media buying option for Octane11 clients, with a particular focus on video and CTV.
🏫 4) AdLib Integration: AdLib makes it easy to buy media across multiple DSPs via one UI and our recently announced partnership with AdLib now enables seamless campaign launch and ABM measurement.
🔌 5) Contanuity Integration: We partnered with Contanuity to make ABM reporting on their audiences available in Octane11. Initially available for Beeswax, with support for Contanuity audiences across other DSPs coming soon.
6) ✍️ Customize Charts: Charts now offer date aggregation customization and metric selection. You can update any chart to view by quarter, month, week, or day. Additionally, we’ve rolled out the ability to update the metrics in charts on Overview and Marketing Influence. Let us know how you like it!
7) 🏷 Support for New Channels via Creative Tagging: We’ve successfully deployed creative tags in iHeart, Bloomberg, Wondery, and more. Talk to your account rep to learn more.
8) 🗺️ Target Account List Mapping: Our latest upgrade to the Campaign Mapping Tool allows for mapping the target account list used in each campaign. This makes it easier to report on target account lists at the campaign level. Especially helpful when reporting on ABM performance from DSPs like The Trade Desk, Beeswax, and DV360. In the Campaign Mapping section of the Octane11’s app, choose Map Elements to Campaign, to get started.
9) 🔥 Top Accounts by F.I.R.E. Upgrade: Our F.I.R.E. dashboards are now consolidated into one view and leveled up for easy filtering and drill downs. Pro tip: add the “No Sales Activity” Account Scenario filter to this report to see accounts that are most actionable for Sales (i.e. high engagement, but no outreach yet by the sales team).
10) ⚖️ New ABM Metrics on Campaign Comparison: We’ve added % of target accounts reached and engaged to the Campaign Comparison dashboard to make it easier to track this without filtering. See which campaigns are doing the best job engaging target account!
11) ⬆️ Upgrades to Activity Uploader: We’re continuously adding features to the new Activity Uploader. You can now upload leads from Virtual Events (like webinars or live streams), In-Person Events (conferences, client dinners, etc), and opportunities from additional CRMs! Plus, we’ve made it easy to include spend related to these events for 360 degree ROI analysis.
12) Meta Business Manager Support: If your team uses Meta Business Manager, we’ve launched a new integration tile to make self-service integration possible with this authentication method.
13) Org Level Filter Bookmarking: If you have access to multiple orgs, we’ve made it easier to save and share these links. The org filter now persists in the report URL. It also makes drilling down from the homepage to a specific org even easier!
14) Audience Builder [Beta]: As an early beta, we’re offering audience generation for campaigns on The Trade Desk, Beeswax, and Reddit. This is great to targeting accounts based on analytics in Octane11 (eg. Running web ads against accounts that have engaged on LinkedIn, but have not filled out a contact form yet). Talk to your account rep if interested in building an ABM audience for activation on those platforms.
Exciting times ahead as we continue to empower you with cutting-edge tools and features to supercharge your marketing strategies. Stay tuned for more updates!
