This quarter’s release brings even more intelligence and automation to Octane11—helping B2B marketers and agencies go deeper on insight, efficiency, and scale. From a great new LinkedIn integration that expands account-level visibility, to AI Chat and a new Incrementality Analysis that all make analytics more intuitive and actionable, we’re continuing to connect the dots across every channel. Whether you’re managing multi‑advertiser programs, testing new target segments, or exploring AI-powered workflows, these updates make it easier than ever to understand what’s driving results and take action faster. Here are some highlights!
1) 📈 More Account Signal with LinkedIn Ads: We’re a proud launch partner for LinkedIn’s newly released Company Intelligence API. This new capability dramatically increases the level of insight B2B marketers can achieve on their activations across LinkedIn Ads. Participating clients saw match rate increases of +3x and increases of Verified Target Account Engagement of more than 4x!
This is a game changer for marketers who want to see how their LinkedIn campaigns are influencing revenue tracked in the CRM. Last quarter, our customers uncovered an additional $1B in net-new opportunities influenced by LinkedIn. Learn more about the release in our announcement here and on the LinkedIn blog.
2) 📊 Incrementality Analysis: We’ve added a new dashboard to quickly surface the accounts that each channel is uniquely reaching and engaging. This report answers a key question that marketers and agencies are often asked: why are we marketing on so many channels and platforms? With this report, you can see which platforms are reaching accounts that you’re not reaching anywhere else.
3) 🧠 AI Chat: Meet the newest member of your team! Our AI Chat lets you talk with your data in plain language, get instant recommendations, and explore insights conversationally. This is a game changer for making the most of your Octane11 analytics – and we are adding more features and more intelligence week by week.
4) 🏠 New Agency Home Page: Our Home Page dashboard has been upgraded for Agency users to make it easy to monitor all of your advertisers in one view. Perfect for multi‑brand teams managing multiple clients or business units. Get high-level insights across clients and campaigns and drill down deeper to view individual client details.
Exciting times ahead as we continue to empower top B2B Agencies and Enterprises with cutting-edge tools and features to supercharge their marketing strategies. Stay tuned for more updates!
