At Octane11, we measure B2B performance across almost every channel you can think of. In this case study, we focused in on one of the biggest (and certainly the fastest growing) B2B paid channels: LinkedIn.

Download this case study and you’ll learn:

• How incremental was LinkedIn? How many more target accounts were reached?
• How much pipeline, on average, gets influenced when you spend on LinkedIn?
• How big is LinkedIn as a % of the marketing mix for B2B marketers?