🎧 New Episode of “11 Minutes with Octane11” featuring Andy Groller (Dragon360) on Breaking the B2B Measurement Illusion, Navigating Paid Media, and Getting Real About Benchmarks
In this no-fluff episode, Dan Rosenberg and Stephany Lang talk with Andy Groller —President & CEO of Dragon360— who brings decades of B2B strategy experience and isn’t afraid to challenge the conventional wisdom on measurement, media, and martech.
In just 11 minutes, Andy dives into:
📉 Why industry benchmarks are tricky and how to use them
📈 How to structure pilots that actually align with sales cycles
🔄 Matching channels to tactics (and how to use LinkedIn + Meta together)
💡 Embracing incrementality & control groups—even without statistical perfection
⚖️ The real role of AI: workflow acceleration vs. strategic differentiation
🤝 Bridging the sales-marketing divide with actual conversation & shared KPIs
If you’re a B2B marketer tired of Frankenstacks, shallow metrics, and chasing attribution ghosts, this one’s for you.
Watch or listen now via the link below, and subscribe for future episodes as we go deeper into the realities (and myths) of ABM reporting.
#b2b #abm #marketinganalytics #attribution #cmo #martech #marketingmeasurement #podcast @Octane11
Watch/Listen to the Full Episode Here 👇
Video on YouTube: https://youtu.be/EUO2NZ_vu8o
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m
