Follow the steps provided for each platform when generating and implementing Octane11 impression and click tags to your creatives.
Use this tool to generate 3rd party impression and click trackers to maximize account signal reported for your paid media channels (e.g., The Trade Desk, DV360, Yahoo! Ads, Direct Publishers, etc.)
✅ Select the Channel in which your creative will run
❗For Channels / Partners not listed in (e.g., Direct Publishers, etc), please reach out to your Octane11 Account Manager for tag creation.
✅ Select the Ad Server, either Site (for example, in the DSP) or Third-Party (for example, Google CM360)
✅ Create one impression tag & one click tag for each of your channel’s sub-campaigns:
❌ DO NOT Generate creative tags for specific audiences, creative sizes, creative themes, or format.
| Channel | O11 Sub-Campaign |
|---|---|
| Google DV360 | Line Item |
| The Trade Desk | Campaign |
| Yahoo! Ads | Line Item |
| Teads | Campaign |
| Beeswax | Campaign |
| Reddit Ads | Campaign |
| Zeta Ads | Campaign |
| Xandr Ads | Campaign |
| Rollworks | Campaign |
✅ Name tags according to your sub-campaign name, and give your impression & click tag the same name
Example: For the ”ABM_3_Pilot” sub-campaign, name your impression & click tags “abm_3_pilot”
✅Select the tag Type (impression or clicks).
✅When creating click tags for Site-Served ads, you must also enter the Landing Page with UTMs to complete click tag creation.
Watch our Creative Tag Generator Demo here.
Once creative tags are placed in active campaigns, they will appear in the Octane11 campaign mapping tool. Map tags to their respective Octane11 Campaigns to view their account-based signal in your Octane11 Analytics.
Follow these instructions if your TTD Display creatives are hosted in and served by TTD (they are “site served”):
Landing Page URL: This is the main domain that your ad will click through to. This is used by TTD and the SSPs to evaluate that the Landing Page Domain is valid and crawlable by Google and other SSPs.
Clickthrough URL: This is the full URL you want users to visit when they click the ad. If you’re using an Ad Server or a third-party click tracker (such as the Octane11 Click tracker), you’ll enter that tracking URL here.
1×1 Pixel Impression Tracking URL: Add the full O11 impression tag in this field.
If your TTD Display creatives are served by a 3rd party ad server, like Campaign Manager 360, implement the O11 impression tag as shown above. For instructions on O11 click tracker implementation in Campaign Manager 360, skip to the section titled “Campaign Manager 360”.
Follow these instructions if your TTD Video or Audio creatives are hosted in and served by TTD (they are “site served”):
Landing Page URL: This is the main domain that your ad will click through to. This is used by TTD and the SSPs to evaluate that the Landing Page Domain is valid and crawlable by Google and other SSPs.
Clickthrough URL: This is the full URL you want users to visit when they click the ad. If you’re using an Ad Server or a third-party click tracker (such as the Octane11 Click tracker), you’ll enter that tracking URL here.
Events (3rd Party Tracking URLs): Add the full O11 impression tag in this field.
If your TTD Video or Audio creatives are served by a 3rd party ad server, like Campaign Manager 360, implement the O11 impression tag as shown above. For instructions on O11 click tracker implementation in Campaign Manager 360, skip to the section titled “Campaign Manager 360”.
Follow these instructions if your TTD Native creatives are hosted in and served by TTD (they are “site served”):
Landing Page URL: This is the main domain that your ad will click through to. This is used by TTD and the SSPs to evaluate that the Landing Page Domain is valid and crawlable by Google and other SSPs.
Clickthrough URL: This is the full URL you want users to visit when they click the ad. If you’re using an Ad Server or a third-party click tracker (such as the Octane11 Click tracker), you’ll enter that tracking URL here.
1×1 Pixel Impression Tracking URL: Add the full O11 impression tag in this field.
If your TTD Native creatives are served by a 3rd party ad server, like Campaign Manager 360, implement the O11 impression tag as shown above. For instructions on O11 click tracker implementation in Campaign Manager 360, skip to the section titled “Campaign Manager 360”.
See below for instructions to place Octane11 impression and click tags into Beeswax creatives if your Beeswax creatives are hosted in and served by Beeswax (they are “site served”):
1) Enter the click tag as the Landing Page URL
2) Add the full Octane11 impression tag and Bombora tag as a pixel, as seen below.
3) Add a usbbrowserspeed tag to the script slot
Follow these instructions if your DV360 Display creatives are hosted in and served by DV360 (they are “site served”):
Enter the O11 Tag beneath the Third Party Tag within the “Third party Tag” field
Click the “Append HTML tracking tag” and apply the O11 Tag. Only apply the O11 Tag if its not set up as an Impression Event Tag in CM360
Click the “Append HTML tracking tag” and apply the O11 Tag.
Click open “Serving Properties”, in the Third-Party URL field, enter the O11 Pixel URL. No Javascript allowed. Must be the 1×1/IMG SRC Pixel URL. Ensure the “Name” is set to Impression.
In the Creative Details Tab, click open “Serving Properties”, in the Third-Party URL field, enter the O11 Pixel URL. No Javascript allowed. Must be the 1×1/IMG SRC Pixel URL. Ensure the “Name” is set to Impression.
In the Creative Details Tab, click open “Serving Properties”, enter the O11 Pixel URL one of the Impression tracking url fields. Can only use the O11 1×1/IMG Src Pixel URL. The Javascript Field is built to only support IAS or DV JS Tags. There is a two Pixel limit when using a Synced Account. Three for a Non-Synced account.
In the Creative Details Tab, click open “Serving Properties”, enter the O11 Pixel URL one of the Impression tracking url fields. Can only use the O11 1×1/IMG Src Pixel URL. The Javascript Field is built to only support IAS or DV JS Tags. There is a two Pixel limit when using a Synced Account. Three for a Non-Synced account. However for Native Video, if you have additional Pixels, they can be entered in the Video third-party URLs section
Enter the O11 1×1/IMG SRC Pixel URL. Be sure to set Name to Impression.
The O11 1×1/IMG SRC Pixel must be entered within the Vendor’s system that generates the Video/Audio Tag. DV360 does not provide fields to enter Vendor Pixels when using a Third Party Video/Audio tag
The O11 1×1/IMG SRC Pixel should be set up as an Impression Event Pixel in CM360. With the Pixel associated to the Video/Audio Placements.
Follow these instructions to apply O11 creative tags to your Xandr creatives:
First, you can create third-party creative pixels at the advertiser level and then apply these pixels to some or all creatives under that Member. For more information, visit: https://learn.microsoft.com/en-us/xandr/invest/create-a-third-party-network-pixel-for-your-creatives
If your ads are served by Google Campaign Manager 360, please skip to the section titled “Campaign Manager 360” for instructions on O11 click tracker implementation in CM360.
Follow these instructions to apply O11 creative tags to your Yahoo! DSP creatives:
Enter the O11 Tag URL in the Tracking URL field. Do not enter the full HTML code of the Tag, only the URL.
Enter the O11 Pixel URL in the Tracking URL Field. Select “Impression” in the Type drop-down menu to have the O11 Pixel fire on the Impression Video/Audio Event.
Note: You can only use 1×1/IMG Src O11 Pixel for Video and Audio creatives.
Enter the O11 Tag URL in the Tracking URL field. Do not enter the full HTML code of the Tag, only the URL. If entering an O11 Javascript Tag URL, select “Impression – Javascript” from the Type drop-down Menu.
Follow these instructions to apply O11 creative tags to your Teads creatives.
2. Enter the O11 1×1/Img Src Pixel URL in the Impression field. Do not enter the full HTML code of the Tag, only the URL (No Javascript allowed).
2. Enter the O11 1×1/Img Src Pixel URL in the Video Start field. Do not enter the full HTML code of the Tag, only the URL (No Javascript allowed).
If you selected “Third-Party” as your Ad Server in the Creative Tag Generator, our tag generator will produce simplified O11 creative tags that are compatible with Google’s ad server, Campaign Manager 360 (CM360).
Note for implementing CM360 placements in DSPs or in a Publisher’s ad server
Follow these instructions to implement O11’s and impression and click tags in CM360.
To troubleshoot CM360 implementation, follow the steps in this CM360 Help Article.
1) In CM360, on the Advertiser Level, set up an Event Tag that can be applied to the specific Ads that you wish to measure with Octane11.
For reference, the impression tag generator by O11’s tag generator should look like this:
<img src="https://media.o11.tech/1/e/c.gif?aqet=imp&img=true&channel=ttd&advertiser=xxxxxxxxxxxxxxxxxxxxxxx&campaign=test "width="0" height="0" style="display:none;" />
2) Take the 1×1 tracking URL (highlighted in green) and enter it as an “Impression Event Tag”. Then, assign it to the Ad within the Campaign.
Add Impression Event Tags – Bulk Implementation Method:
Add Impression Event Tags – Manual/Individual Method:
Octane11 Site-Served and Third-Party Ad Server click tags differ slightly in both the steps required to generate them and the structure of the resulting tag.
Here are two ways to add O11’s Click Tag in CM360:
In CM360, we recommend you set up O11’s click tag as a Click Event for your entire campaign. To set up a click event, follow the steps provided for in this Google Article.
Please note, when using a Click Event, only enter O11’s click redirect string in the Click Event Field in CM360. For example:
If you choose not to set up a Click Event and wish to apply O11 click tracking to only specific creative in your CM360 campaign, you may enter your O11 click tag in the “Landing Page” slot ahead of your landing page URL. For example:
https://media.o11.tech/1/e/r?aqet=clk&aqet_l1=clickThrough&channel=ttd&advertiser=xxxxxxxxxxxxxxxxxxxxxxx&campaign=test&ru=https://www.octane11.com
To Update Landing Page URL, for example from: https://www.octane11.com
Add Octane11 Click redirect tag before the Landing Page URL:
https://media.o11.tech/1/e/r?aqet=clk&aqet_l1=clickThrough&channel=ttd&advertiser=xxxxxxxxxxxxxxxxxxxxxxx&campaign=test&ru=https://www.octane11.com
And enter this full URL string as the full landing page.
Test your creative to ensure that you are redirected to your client’s landing page and that the landing page URL contains all tracking parameters (e.g. utm, extlink, etc) that are configured in CM360.
HTML5 Creative Example
Static Display Creative Example
