Free Tool

B2B Marketing ROI Calculator

Enter your numbers and see exactly what your marketing spend is generating — pipeline, revenue, and return on investment.

Your Marketing Inputs

Adjust the sliders or type your own values.

Budget
Monthly Marketing Budget $50,000
Total spend across all paid channels per month
Funnel Conversion Rates
Monthly Leads Generated 500
Total raw leads or inquiries per month
Lead → MQL Rate 25%
% of leads that qualify as marketing qualified
MQL → SQL Rate 40%
% of MQLs accepted by sales as opportunities
SQL → Closed Won Rate 20%
% of sales opportunities that close
Deal Economics
Average Deal Size (ACV) $50,000
Average annual contract value per new customer
Average Sales Cycle 3 months
Average months from lead to closed deal
Customer Lifetime (years) 3 years
Average years a customer stays before churning

Your Results

Updates in real time as you adjust inputs.

Marketing ROI
340%
return on every dollar spent
Monthly Revenue Generated $170,000
Monthly Pipeline Created $850,000
Deals Closed per Month 3.4
Customer Lifetime Value $150,000
Cost per Lead $100
Cost per MQL $400
Cost per SQL $1,000
Cost per Closed Deal $5,000
Monthly Funnel
Leads
500
MQLs
125
SQLs
50
Closed Won
10

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