Octane11 is an easy-to-use B2B analytics platform that shows you, at the account level, what's working across every marketing channel, every ad platform, and every deal in your CRM. So you can stop guessing and start growing.
A short note on what this report is. A plain language overview of why B2B teams are picking Octane11 over other tools on the market or building a DIY stack of disparate tools. Account-level measurement, cross-channel reporting, and pipeline-connected analytics all in one place, with an AI Analyst built in. We get specific. And we describe real workflow, that is, the workflow our actual customers use today.
You're running campaigns on LinkedIn, Reddit, a DSP, Search, Email, and more. Each platform shows you its own numbers. Your sales team has its own opinions. Nothing is consistent.
In the end you don't know which accounts you're actually reaching. You can't prove what's driving pipeline. And when budget season comes, you're defending spend with vanity metrics instead of evidence.
Five dashboards and platforms open at once. A spreadsheet trying to reconcile them. A board deck built off the spreadsheet. And a sinking feeling that no one in the room can answer the question your CFO is about to ask.
With Octane11, all of that changes.
Octane11 was built around the three capabilities that matter most for B2B revenue teams. Each one is a core workflow, not a feature you have to bolt on.
See exactly which companies in your target account list you're reaching and engaging. Octane11 maps "pseudonymous" ads activity to real company names. Real buying signals.
When your CFO asks who you reached last quarter, you can point to a list of named accounts in your target list, not a table of random impressions and clicks.
One view across LinkedIn, Reddit, Meta, your DSP, email, and website traffic, all synthesized by campaigns and accounts. No more toggling between five platforms to piece together the story.
Maybe you have a dashboard that has data from all these platforms in one place, but can you filter to a multi-channel campaign? Can you filter to all touches for a single account? Octane11 lets you drill down through every dimension.
Connect your campaigns to your CRM. See how much pipeline each marketing tactic influenced. See which accounts in your sales process haven't received any marketing.
When you connect CRMs like Salesforce and HubSpot, the value of your marketing data grows exponentially.
Triangulating between five platform dashboards and a spreadsheet is a thing of the past. Octane11 connects your paid channels, your website, your CRM, and your intent data into one analytics layer, so your entire team works from the same account-level truth.
Data flows in from LinkedIn, Reddit, Meta, The Trade Desk, DV360, Bombora, Salesforce, HubSpot, and your website tag. Octane11 connects it. Then it pushes the right view to the right team. Marketing gets Incrementality and Attribution. Sales gets accounts with high F.I.R.E. scores. Finance gets Marketing Influence reporting with ROAS numbers for the board meeting.
Your performance at a glance.
Unduplicated account reach across channels.
See every touch across every channel that led up to that first form fill and closed-won revenue.
What channel and campaign contributed to every win in your CRM.
Compare multi-channel campaigns side-by-side across real ABM KPIs like accounts reached and engaged.
See how every channel works together to create a holistic, multi-channel campaign.
The Octane11 AI Assistant lets any member of your team, not just your analytics lead, ask questions about campaign performance and get instant, account-level answers. No SQL. No exports. No waiting on the data team.
Questions like: "Which accounts are engaging with us across the most channels this month?" You get the list in seconds, ranked, with links to the underlying data a click away. Build reports. Build email updates. Instantly.
From your first time using the platform ("How does Octane11 work?") to those late night questions ("Where can I find ROAS data?"), the AI Assistant will help you every step of the way, so you can get more done. Fast.
This is what changes the math for lean teams. Your headcount doesn't need to grow for your analytical capacity to grow.
Quick reads from real teams using Octane11 in production today.
Just Global's analyst called Octane11 "the easiest platform he had ever used" after his first session.
The digital marketing lead at a Fortune 500 fintech used data from Octane11 to request - and receive - 60% more budget from leadership.
A B2B agency leader explained how Octane11 helped her replace 3 home-grown BI tools and 2 outside vendors with one unified platform.
Octane11 supports two operating models. Enterprise marketing, sales, and executive teams who want one source of truth across every channel. And agencies who manage multiple clients and need every QBR to land like a strategic conversation.
Connect every channel you're running to the accounts and pipeline you actually care about. Give your marketing, sales, and executive teams one source of truth they can each act on.
Treat every client like a strategic partner, not a media buyer. Show every client a story they can take to their CMO.
The five questions we get most often from teams evaluating Octane11.
Platform dashboards show you their slice of the pie. Octane11 shows you the whole pie, including which accounts you're reaching across all channels combined, and whether any of them are in your CRM.
Platform reporting answers "did the campaign run." Octane11 answers "did it work."
Yes. Octane11's Agency hierarchy gives you one parent org with sub-orgs for each advertiser. One login, all your clients, client-ready dashboards that make you look like a strategic partner beyond just campaign execution.
Most clients see account-level data within a few days of onboarding. The AI Assistant means your team doesn't need an analytics background to get value on day one.
No. Octane11 sits alongside everything you already use. It pulls signals from your ad platforms, your CRM, your website tag, and your intent data, then connects them at the account level.
Your stack stays. Your visibility into all of it just gets better.
Marketing leads use it to measure channel performance and reallocate budget. Sales reps use F.I.R.E. Score to prioritize accounts. RevOps uses it to keep CRM and campaign data in sync. Executives use Marketing Influence reporting for board updates.
The AI Assistant means everyone gets answers without waiting on a dedicated analyst.
Every channel you're running deserves to be measured against the accounts that matter, not for random impressions and clicks. Octane11 gives you that clarity.
Account-level measurement across LinkedIn, Reddit, Meta, DSPs, email, and your website. F.I.R.E. Score and Marketing Influence pushed back into Salesforce and HubSpot. AI Assistant built in.
Octane11 is a LinkedIn Marketing Partner and Reddit Ecosystem Partner.