Which AI engines are actually sending traffic to B2B websites — and how fast is the landscape shifting? Proprietary data from across the Octane11 client portfolio, updated every quarter.
Six months of referral data across the Octane11 B2B client portfolio. Each panel covers a distinct angle of the AI search story.
AI referrals are still a small slice of total B2B search — but this slice is moving faster than anything else in the channel mix. The trajectory matters more than the current number.
Among non-ChatGPT AI sources, the race for #2 has a clear winner. Gemini has more than doubled its share in 6 months, while Perplexity — once the frontrunner — is quietly fading.
Which sources are consistently gaining share month over month — and which are giving it away? Positive bars = gaining. Negative = losing.
Methodology: Data aggregated across the Octane11 B2B client portfolio. AI search sessions attributed via referral source classification. Share of total reflects all search sessions, not just AI referrals. Portfolio is skewed toward mid-market and enterprise B2B companies running paid media at scale. Updated quarterly — next edition: Q2 2026.
Octane11 tracks every source driving traffic to your target accounts — including AI referrals — mapped to real pipeline. Book a demo to see your numbers.