Q2'25 Product Release Updates!

This quarter’s release is packed with powerful upgrades to help B2B Agencies and Enterprise get more value out of every marketing campaign, channel, and customer touchpoint. From deeper media integrations with The Trade Desk, StackAdapt, and Beeswax to new ABM metrics, enhanced charting, and expanded event tracking, we’re making it easier than ever to connect data and drive impact. Whether you’re optimizing reports, launching new campaigns, or tracking ROI across the funnel, these updates are designed to give your team sharper insights and greater flexibility.

1) New & Improved Media Integrations

• The Trade Desk: We’ve enhanced our logic to better identify target accounts. This upgrade leverages our multi-signal account resolution technology, ensuring we deliver the highest possible on-target signal using every data point available with on Target Account resolution now up to 95%.

• StackAdapt: We’re proud to announce native integration with StackAdapt. This integration takes StackAdapt’s existing B2B reporting one step further, enabling comparisons with other channels, marketing influence on revenue, journey analytics, white label reporting and more. If you are already running StackAdapt, or planning to run campaigns there, reach out to your account rep to connect this data into Octane11.

• Beeswax: Now live with account match rates above 90%. Beeswax, owned by FreeWheel and part of Comcast, is another great media buying option for Octane11 clients, with a particular focus on video and CTV.

2) 🏫 AdLib Integration: AdLib makes it easy to buy media across multiple DSPs via one UI and our recently announced partnership with AdLib now enables seamless campaign launch and ABM measurement.

3) ✍️ Customize Charts: Charts now offer date aggregation customization and metric selection. You can update any chart to view by quarter, month, week, or day. This is ideal for recurring reports for marketing teams, sales teams and even Board reports.

4) 🏷 Support for New Channels via Creative Tagging: We now support analytics tags for iHeart, Bloomberg, Wondery, and more. Check back for more integrations coming every quarter.

5) 🔥 Top Accounts by F.I.R.E. Upgrade: Our F.I.R.E. dashboards are now consolidated into one view and leveled up for easy filtering and drill downs. Pro tip: add the “No Sales Activity” Account Scenario filter to this report to see accounts that are most actionable for Sales (i.e. high engagement, but no outreach yet by the sales team).

6) ⚖️ New ABM Metrics on Campaign Comparison: We’ve added % of target accounts reached and engaged to the Campaign Comparison dashboard to make it easier to track this without filtering. See which campaigns are doing the best job engaging target accounts!

7) ⬆️ Upgrades to Activity Uploader: We’re continuously adding features to the new Activity Uploader. You can now upload leads from Virtual Events (like webinars or live streams), In-Person Events (conferences, client dinners, etc), and opportunities from additional CRMs! Plus, we’ve made it easy to include spend related to these events for 360 degree ROI analysis.

Exciting times ahead as we continue to empower top B2B Agencies and Enterprises with cutting-edge tools and features to supercharge their marketing strategies. Stay tuned for more updates!