B2B agency Just Global partnered with Reddit to help their client accelerate account growth and drive a qualified pipeline. By participating in Reddit’s Q3 Alpha Measurement Program with Octane11, Just Global’s client was able to measure the full impact of their account-based marketing (ABM) strategy.
Despite a lean budget, Reddit reached over 650 target accounts – representing 94% of the total target list. This exposure influenced over $1M in created pipeline and helped drive over $700k in Q3 revenue- making Reddit a top-performing and highly efficient channel for return on ad spend.
Here’s Just Global’s feedback from experience:
“Working with Reddit and Octane11 gave us the transparency and performance insight we strive for across all channels, including social. We invested with Reddit to reach a highly technical, data-savvy audience in authentic conversations around data and Al, while also increasing message frequency on an underutilized platform. The ability to connect campaign activity to pipeline results was a major win for our client.”
Patrizia Vassallo
Sr. Analytics Director at Just Global