We've spent years helping B2B marketers prove ROI across LinkedIn, Google, The Trade Desk, and a hundred other channels. We've mapped account-level engagement to pipeline. We've built incrementality models. We've done it all.
And then, one Tuesday afternoon, someone on our team asked: "But can it tell us whether the halftime show is driving ticket sales?"
Reader, we built it.
Introducing Octane11 for Sports Teams 🏆
Starting today, professional sports franchises can plug Octane11 into their marketing stack and finally answer the questions that have haunted front offices for decades:
- 🎟️ Is your Instagram Reel about the backup punter actually selling season tickets?
- 📺 Which TV spot drove the most suite inquiries from Fortune 500 accounts?
- 🌭 Did the hot dog promotion measurably impact corporate sponsorship renewals?
- 🎺 Is the marching band a cost center or a demand generation engine?
These are serious questions. We are serious people. We built serious software to answer them.
How It Works
It's the same account-level B2B analytics you know and love, now calibrated for stadium IP ranges, jumbotron impression tracking, and — in a world first — hot dog vendor attribution modeling.
"We always suspected the third-quarter scoreboard sponsorship was our highest-converting touchpoint. Octane11 confirmed it. We've since doubled down on Q3 scoreboard spend and cut the halftime pyrotechnics entirely."
— Definitely a Real Sports CMO, definitely a real quote
Pricing
Sports Team Analytics is available as a premium add-on to any Octane11 plan for a modest $11/seat/month, plus a one-time $11,000 stadium integration fee. Foam finger emoji tracking is included at no extra charge. 🤚
What's Next
We're actively exploring expansion into youth soccer leagues, competitive hot dog eating circuits, and — if the market demands it — competitive dog shows. The B2B pipeline data for competitive dog shows is, frankly, untapped.
In the meantime, our core B2B analytics platform continues to help real agencies and enterprises measure what actually matters: account-level reach, engagement, pipeline influence, and revenue attribution across every channel that isn't a jumbotron.
👇 If you'd like to book a demo of our actual product (no stadiums required), we'd love to talk.
Ready to prove your marketing ROI?
No jumbotrons needed. Just real B2B analytics that connects spend to pipeline.
Book a Demo →