Client Background
Anteriad, a leader in B2B marketing solutions, drives measurable ROI for top brands like IBM, Microsoft, and Lenovo through high-fidelity buyer data, advanced analytics, and multichannel execution. To further enhance its own internal marketing operations, Anteriad partnered with Octane11 to streamline multi-channel data insights, measure the direct impact of its marketing efforts on sales, and optimize spend efficiency.
How Octane11 Helped
By leveraging Octane11's B2B analytics platform, Anteriad was able to:
- Gain clear visibility — For the first time into the impact of marketing touchpoints on the full buyer journey.
- Quantify revenue lift — Comparing the impact of marketing-engaged vs. non-engaged accounts (and fully revealing the performance of the campaign to be 7x).
- Reduce reporting time — Enabling faster insights and decision-making.
- Optimize spend — By quickly shifting budgets toward high-performing media.
Key Results
7x
Revenue lift — demonstrating the true impact of marketing efforts
80%
Reduction in reporting time, streamlining analytics and strategy
+30%
Increase in target account engagements in 2H 2024
Download the case study to see how Anteriad leveraged Octane11 to measure and maximize marketing influence across the buyer journey.