In today’s episode of Octane11’s mini-podcast, Dan Rosenberg and TJ Perrin host a fast-paced discussion with Rachel Squire on the ever-changing challenges of B2B marketing and data-driven decision making.
We cover a wide range of topics including:
The benefits of rapidly evolving technology in B2B
…and the unintended consequences for analytics
HubSpot winning more large enterprise clients
The Importance of leaning into what’s working
The need for a tool that synthesizes everything
…and provides a prescriptive, actionable list of what to do
Rachel also teases a new offering coming soon from MOBI Solutions:
A marketing starter pack, especially for Marketo users coming soon!
Here’s a brief clip from the episode…and to hear more from Rachel on how to prioritize your tactics, you can listen or watch the full episode via these links:
Video on YouTube: https://lnkd.in/en-5r4uF
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m
We have new episodes dropping every few weeks, so make sure to subscribe!
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