🎧 New Episode of "11 Minutes with Octane11" featuring Lynn Tornabene (Anteriad, Oracle, IBM, Apple, DoubleClick, Google) on ABM Measurement, Marketing Lift, and Finding the Right Metrics!
In this latest mini-pod, Dan Rosenberg and Stephany Lang sit down with marketing veteran Lynn Tornabene, who has led transformative marketing strategies at some of the biggest names in data, ad tech, and martech. Now, as CMO at Anteriad, she's helping B2B marketers cut through the noise and prove real impact.
In just 11 minutes, Lynn shares her insights on:
- 📊 Why measurement is still B2B's biggest challenge—and how to fix it
- 📈 Using marketing lift as a simple, clear metric for proving value
- 🛠 The struggle of fragmented data across teams, tools, and acquisitions
- 🚀 Avoiding the trap of tracking too many KPIs (yes, it's possible!)
- ✨ What she'd change about marketing if she had a magic wand
To hear more from Lynn, check out the full episode via the links below!
New episodes drop every few weeks, so subscribe to stay in the loop!
👇 Watch/Listen to the Full Episode Here
Video on YouTube: https://youtu.be/KeLh_9Fg27U
Audio on Spotify: https://lnkd.in/esHNceYt
Audio on Apple Podcasts: https://lnkd.in/eDCfiH5m
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