🎧 In our latest mini-pod, Dan Rosenberg and Stephany Shelton sit down with seasoned B2B marketing leader Paul Knegten to talk about cutting through the noise, simplifying measurement, and focusing on what actually moves the needle in B2B marketing.
In just ~11 minutes, Paul shares his insights on:
- 📊 Why simplifying metrics gives you more time to focus on customers
- 🎯 Creating truly bespoke outreach for your most important prospects
- 🤯 The trap of marketing automation and why over-engineering can backfire
- 🚀 How to calibrate between data-driven decision-making and creative execution
- 📝 His no-nonsense approach to marketing leadership (and where to find his must-read newsletter!)
To hear more from Paul, check out the full episode via the links below!
👇 Watch/Listen to the Full Episode Here
Video on YouTube: https://www.youtube.com/watch?v=i7LhnkiHR1c
Audio on Spotify: https://open.spotify.com/show/2L13VwHMU0OPnzGQSfgSx2
Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/11-minutes-with-octane11-a-b2b-marketing-mini-podcast/id1716474700
New episodes drop every few weeks, so subscribe to stay in the loop!
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Every insight in this post is powered by real account-level analytics from Octane11.