🎧 New Episode of "11 Minutes with Octane11" featuring Jeremy Kagan (Textbook Ventures, Professor at Columbia Business School, NYU, Cornell, Pricing Engine) on cutting through the noise, AI use cases, delivering value first, and more.
Check out our latest B2B marketing mini-pod with Dan Rosenberg and Stephany Lang talking with a marketing entrepreneur turned professor, author and VC investor.
In just 11 minutes (maybe a little longer 😄), Jeremy shares his wisdom on:
- 📢 Cutting through the noise
- 🤝 The value of IRL events
- 🤖 Real life AI examples (Carvana)
- 🛍️ Reaching B2B buyers in B2C places
- 🔍 The importance of transparency
- 💡 Focusing on Value vs the How (eg. no care that's AI)
👇 Listen or watch the full episode via the links below:
Video on YouTube: https://youtu.be/dAkFLGO4-7M
Audio on Spotify: https://open.spotify.com/show/2L13VwHMU0OPnzGQSfgSx2
Audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/11-minutes-with-octane11-a-b2b-marketing-mini-podcast/id1716474700