ABM Industries, a Facility Service Provider, generated over 350 website visits using Account Based Marketing and Octane11's insights and unique reporting.
Added Value Provided to ABM
- Verification of reached and engaged target accounts on the list
- Validation of reached decision-makers
- Audience insights to shape future targeting strategies
- Engagement data for specific accounts and professionals
- In-depth campaign impact analysis for data-driven insights and enhanced overall campaign performance
Key Results
- 54% reach amongst ABM's account list, surpassing the industry benchmark by 34 percentage points
- 48% growth in the account list observed from July to August
- 356 website visits from the account list
Download the case study to learn how Digilant enabled ABM Industries to reach the right audiences and drive engagement.
