AVEVA, a global leader in industrial software driving operational excellence and sustainability, wanted to leverage account-based advertising to reach and engage key decision makers at target accounts globally.
- Goal: Increase brand awareness
- Targeting: Manufacturing, Infrastructure, Chemicals, and Power industries w/ Job Titles
- Tech Stack: Google Search Ads, DV360, YouTube, LinkedIn Ads, Teads Ads, The Trade Desk
Key Results
- 82% Target Accounts Reached (vastly exceeding industry benchmark of 20%)
- 908 Qualified Website Visits to the Microsite from Target Accounts
- 45% of Target Accounts Engaged (vastly exceeding industry benchmark of 5%)
- 21% Growth in Target Accounts Engaged over 2 Month Period
Download the case study to learn how Octane11 helped AVEVA achieve these results.
