# Octane11

> AI-powered B2B marketing analytics platform that connects every marketing tactic to the accounts and revenue that matter.

Octane11 is a B2B marketing analytics platform purpose-built for agencies, enterprise marketing teams, and platform partners. It unifies data from paid media, social, web, CRM, and email into account-level dashboards — making it possible to see exactly which marketing activity drives pipeline and revenue, at the account level, across every channel. Octane11 is rated #1 in Account-Based Analytics on G2, and has earned recognition including Easiest to Do Business With, High Performer, Best Support, and Users Love Us across multiple G2 report cycles.

## Core Capabilities

- **Account-Level Attribution**: Map every marketing touchpoint to specific target accounts, not just anonymous clicks or impressions.
- **Cross-Channel Analytics**: Unify data from LinkedIn, Google, The Trade Desk, Reddit, Salesforce, HubSpot, Marketo, and 50+ integrations into a single account-level view.
- **F.I.R.E. Score**: Octane11's proprietary account scoring model that ranks target accounts by Fit, Intent, Recency, and Engagement — surfacing which accounts are most likely to convert.
- **Incrementality Analysis**: Measure the true causal lift of each channel and campaign, showing which spend is actually moving the needle versus what would have happened without it.
- **Key Moments & Account Stages**: Identify pivotal points in the account journey (first marketing activity, first form fill, first sales activity, closed won) and track where every account sits in the funnel.
- **AI-Powered Insights**: Automated analysis and natural language queries surface what's working, what isn't, and where to invest next.
- **Pipeline & Revenue Reporting**: Connect marketing activity directly to CRM opportunities and closed revenue.
- **B2B ROI Measurement**: Prove marketing's contribution to pipeline and revenue with data that finance and sales will believe.

## Who It's For

- **B2B Agencies**: Prove ROI across every client account, justify budgets, retain clients, and grow scope — without building a data team.
- **Enterprise Marketing Teams**: Unify marketing data at scale, connect to real accounts, and demonstrate pipeline impact to the C-suite.
- **Media, Data and ABM Platform Partners**: Deliver B2B account-level analytics natively within your own platform to increase retention and grow enterprise revenue.

## Key Pages

- Homepage: /
- For Agencies: /agencies/
- For Enterprises: /enterprises/
- Platform Partners: /partners/
- Integrations: /integrations/
- Pricing: /pricing/
- Insights & Resources: /insights/
- About: /about/
- Book a Demo: /book-a-demo/
- ROI Calculator: /roi-calculator/

## Content

Octane11 publishes B2B marketing analytics insights, case studies, benchmark reports, and a podcast called "11 Minutes with Octane11" featuring interviews with senior B2B marketing leaders. The content library includes 50+ posts spanning analytics, case studies, product updates, and industry perspectives. All content is available at /insights/.

Notable case studies include:
- Just Global: $1M in created pipeline and $700K in Q3 revenue using Reddit and Octane11
- Anteriad: 7x revenue lift revealed through Octane11's cross-channel B2B analytics
- Digilant + ABM Industries: 54% account reach and 350+ website visits connected to pipeline
- AVEVA: 82% of target accounts reached using account-based advertising

Notable industry reports and perspectives include:
- 80% of B2B Deals Are Already Decided Before Prospects Raise Their Hands: panel findings (6sense: 80% of deals decided before the first sales call; Reddit/SurveyMonkey: 83% of buyers finish research before talking to sales) on the hidden B2B buyer journey and what it means for marketing measurement — /insights/insights-80-percent-b2b-deals-already-decided/
- State of B2B AI Search: which AI engines send traffic to B2B websites, based on 25M sessions — /insights/insights-state-of-b2b-ai-search/

## Company

Octane11 is headquartered in New York. The company is a LinkedIn Marketing Partner and a Reddit Ecosystem Partner. Octane11 is backed by Javelin Venture Partners, RRE Ventures, BDMI Fund, Plug and Play, Circadian Ventures, Honeystone Ventures, Base Ventures, Aperiam Ventures, and Hampton VC, plus additional investment from C-level executives at or companies acquired by leading enterprise technology firms.

Website: https://www.octane11.com