Almost a year ago to the day we announced the initial launch of Octane11, and today we’re excited to finally take the wraps off of our full-stack B2B marketing analytics and collaboration platform. The world is quite different than it was when we announced Octane11, but the challenges of B2B marketers remain as urgent as ever – and the opportunities to transform B2B businesses through scaled data, automation and machine learning are as expansive as ever.
Marketers are simply being pushed to do more with less and drive more tangible results with greater urgency. The Octane11 platform that we are unveiling today helps marketers do exactly that…and this is just the beginning.
Octane11 is an analytics and collaboration platform that interoperates with the best adtech and martech tools that teams are already using – like Salesforce, Marketo, HubSpot, Eloqua, Pardot, Google, MediaMath, Bombora, LiveRamp, Dun & Bradstreet, Oracle, ZoomInfo, EverString, LinkedIn, Twitter, Adobe Analytics, Google and more. It is designed from the ground up to help Marketing and Sales teams drive more impact by generating more actionable insights from every digital interaction, while saving time and money through operational efficiency.
Today, I’m particularly pleased to announce the launch of our Year-End B2B Digital Marketing Audit to help Business-to-Business companies return to growth more confidently in 2021. The audit provides B2B companies of all sizes with a holistic view of their digital marketing footprint across all channels, including email, website, social posts, social ads, web ads, Connected TV ads, chatbots, paid search, organic search, webinars, digital billboards, and more. The Octane11 platform connects all of these digital signals at the account and campaign level, to help marketing teams analyze the efficiency of marketing tactics and provide sales teams with more actionable insights about clients and prospects. We’ve made the tool so easy that it can be set up in less than a day. The audit supports all major sales and marketing platforms, so marketers can easily apply the analytics to the tools and tactics they are already using today.
Our entire mission is to simplify B2B marketing and we’re excited to be able to deliver this offering when budgets are tight, digital marketing is taking a central role in growth, and B2B companies need it most. The average tenure for CMO’s and CRO’s is the shortest in the entire c-suite, and it’s time to turn that around. Our goal is to make them heroes! We already have a great group of B2B brands and agencies on the Octane11 platform and as of today, we’re opening up to the next wave of clients. If you’re juggling multiple paid, owned and earned platforms and are looking for a way to wrangle your campaigns and drive more revenue for your organization, Octane11 could be a great fit for you. Come talk with our chatbot at www.octane11.com to find out more.
…and now that we’ve taken the wraps off, the team and I will be sharing more and more details about our products, our approach, and best practices for B2B digital in general, so be sure to explore our site, and follow us on LinkedIn, Twitter and Instagram. We’ll also start to share our longer-term strategy and what can be done with machine learning, ledger technology and scaled data applied to adjacent disciplines once the core components of B2B sales and marketing are connected and normalized (spoiler alert: HBR Article). It’s an exciting time to be innovating in this industry and we hope you will join us on this journey. Let’s go!